Major Focus Areas for CSR Activities

• Youth Empowerment: Empowering the youth through adequate Skill-development programs and helping them excel in the field of Media and Entertainment sector with the industry demanded job roles. The major in-demand job roles of the M&E Industry for the young candidates are Graphic Designers, Animators, VFX Artists, Character Designers, Digital Marketing Executive, Camera Operator etc.
• Women Empowerment:Empowering the women of our country by proving them skills that can make them independent and promote entrepreneurship. Job roles like, Music teacher, Fine Arts teacher, Dance Teacher, Social Media Executive, Drawing & Painting Artist, Makeup Artists, Hair dressers, Costume Designers etc. are esteemed job roles appreciated by the females.
• Uplifting the Underprivileged: Upraising the neglected and deprived sections of our society including, SCs, STs, OBCs, Minorities, Acid Attack Survivors, transgenders etc. by skilling them in the finest job roles like Photography, VFX Artists, Set Designers, Set Carpenters, Live Performer - Folk Art (Dancer / Singer), Sculpt Artist, Set Painter, and many more and helping them get social inclusion.
• Capacity Building of the trainers: As focused by our Honorable Prime Minister, a pool of trainers and Master trainers is required to build “India as a skill Capital of the World”. This can be taken as a major focus point towards skill development and can be catered with the strategic CSR initiatives.

About M&E Industry

• The media and entertainment industry is extensively skill based. Ranging from the most primary to highly technical ones, each and every job role in this industry needs several exclusive skills.
• Since India is been considered the “Youngest Country” world-wide, this sector in the skilling ecosystem is attracting a lot of young talent.
• This innate need of skills in this industry has resulted in a lot of training opportunities that are being offered, both by the government and by external bodies. Apart from the external training that the employee receives, he will also become well equipped with the necessary skills that he will acquire by working in this industry. This will help him in his future career prospects.
• The media and entertainment industry plays a principal role in this world of constant and instant communication. The wide reach and influence that this sector is one of the major reasons behind its popularity among job seekers.
• The media and entertainment sector, with several potential filled sub sectors, is considered one of India’s sunrise sectors.
• This industry, with its interesting and challenging sub sectors like film, television, animation, gaming, radio, advertising and many more.
• The job positions available in the media and entertainment industry are immensely flexible. There are several options amidst which the job seeker can choose, according to his convenience. The ‘gig’ concept; has particularly gained a lot of popularity in this industry.
• This industry is also seeing a lot of entrepreneurial activity. The media and entertainment industry is, hence, generation employment through all of these different yet effective working methods and systems.
• One of the unique features of this industry is its flexibility not just in terms of jobs but also in terms of skill transferability. Few skills that are required in this industry most often overlap with several job positions. This leaves scope to transfer knowledge and skills from one sector to the other. For instance, Editors, reporters, producers and directors working in films, can also work in the publishing, radio and television fields.